Story perspectives

Cracker Barrel Faces Backlash After Removing Pride Section

8/29/2025

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Summary

Story summary

Cracker Barrel removed its Pride section from its website, citing content updates and business resource group changes.
The company faced criticism from conservative activists for its past support of LGBT initiatives, including sponsoring the Nashville Pride Parade.
Despite an improved Human Rights Campaign (HRC) score, recent branding changes led to backlash and a return to the original logo.
The chain has a history of discrimination against gay employees, resulting in boycotts during the 1990s.

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Story summary

Cracker Barrel removed its Pride section from its website, citing content updates and business resource group changes.
The company faced criticism from conservative activists for its past support of LGBT initiatives, including sponsoring the Nashville Pride Parade.
Despite an improved Human Rights Campaign (HRC) score, recent branding changes led to backlash and a return to the original logo.
The chain has a history of discrimination against gay employees, resulting in boycotts during the 1990s.