Story perspectives

Russian Influencers Shift to Telegram Amid Platform Crackdowns

8/29/2025

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Summary

Story summary

Russian influencers have migrated to Telegram following bans on Instagram and YouTube, tailoring content to the platform.
Engagement on Telegram is reportedly higher due to a more selective audience.
The influencer marketing sector in Russia grew by over a third in 2024, with foreign brand earnings continuing despite sanctions.
The Russian government is increasing crackdowns on foreign platforms, implementing new advertising laws for Instagram and considering future Telegram restrictions.

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Story summary

Russian influencers have migrated to Telegram following bans on Instagram and YouTube, tailoring content to the platform.
Engagement on Telegram is reportedly higher due to a more selective audience.
The influencer marketing sector in Russia grew by over a third in 2024, with foreign brand earnings continuing despite sanctions.
The Russian government is increasing crackdowns on foreign platforms, implementing new advertising laws for Instagram and considering future Telegram restrictions.