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North Carolina Tourism Hits Record $36.7 Billion in 2024

8/29/2025

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Summary

Story summary

North Carolina recorded $36.7 billion in visitor spending in 2024, with 71 out of 100 counties seeing increases.
Mecklenburg County topped the list with $6.4 billion, followed by Wake County at $3.5 billion.
The tourism sector supported over 230,000 jobs and generated nearly $4.6 billion in tax revenue.
The industry demonstrated resilience and growth despite the impact of Hurricane Helene.

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Story summary

North Carolina recorded $36.7 billion in visitor spending in 2024, with 71 out of 100 counties seeing increases.
Mecklenburg County topped the list with $6.4 billion, followed by Wake County at $3.5 billion.
The tourism sector supported over 230,000 jobs and generated nearly $4.6 billion in tax revenue.
The industry demonstrated resilience and growth despite the impact of Hurricane Helene.