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PepsiCo Boosts Celsius Stake, Fuels Alani Nu Growth

8/30/2025

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Summary

Story summary

PepsiCo raised its stake in Celsius Holdings to 11% with a $585 million investment, boosting distribution of Alani Nu in the U.S. and Canada.
Celsius shares rose 127% in 2025, driven by the $1.8 billion acquisition of Alani Nu.
The partnership seeks to enhance retail presence and draw new customers via the Rockstar Energy brand.
Celsius' CEO highlighted the collaboration's strategic significance for future growth.

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Story summary

PepsiCo raised its stake in Celsius Holdings to 11% with a $585 million investment, boosting distribution of Alani Nu in the U.S. and Canada.
Celsius shares rose 127% in 2025, driven by the $1.8 billion acquisition of Alani Nu.
The partnership seeks to enhance retail presence and draw new customers via the Rockstar Energy brand.
Celsius' CEO highlighted the collaboration's strategic significance for future growth.