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Story summary
- Toyota achieved record global sales of 963,796 vehicles in July 2025, a 4% increase from last year, driven by demand in North America and China.
- Domestic sales in Japan decreased by 2%, while overseas sales increased by 6%.
- The company faces challenges from rising tariffs and competition from electric vehicle manufacturers.
- Toyota revised its annual profit forecast downward, expecting a loss of ¥1.4 trillion ($9.5 billion) due to tariffs.
- Sales of electrified vehicles rose by 17.5% in the first seven months of 2025, making up 48% of total sales.
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