Story perspectives
Vice's Rise: From Skate Magazine to $5.7 Billion Media Giant
8/30/2025
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Story summary
- Vice became a significant media entity in the 2010s, reaching a valuation of $5.7 billion in 2017.
- Initially a skate magazine, it gained investments from notable figures such as Rupert Murdoch and Disney.
- Co-founders Shane Smith and Suroosh Alvi shifted Vice to a digital platform, employing 1,000 staff in Williamsburg, New York.
