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Story summary
- AI is transforming travel planning, with 40% of travelers now utilizing AI tools for itineraries.
- AI traffic is increasing 165 times faster than organic search and is expected to surpass it by 2027.
- Businesses need to adjust SEO strategies to align with AI's interpretation of user intent for visibility.
- The emergence of AI-driven search tools is changing consumer behavior and SEO, requiring prompt brand adaptation.
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