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Story summary
- Build-A-Bear Workshop's stock increased from $2 to over $25, outperforming larger retailers.
- The company improved operations by closing underperforming stores and boosting online sales.
- Investors previously underestimated Build-A-Bear amid a declining retail environment.
- Enhanced margins and steady cash flow have improved the company's financial stability.
- The pandemic highlighted the gap between market perception and actual performance.
