Story perspectives
Cracker Barrel Reinstates Original Logo, Stock Soars 8%
8/31/2025
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Story summary
- Cracker Barrel reinstated its original logo and removed LGBTQ+ and DEI content from its website.
- The changes were prompted by anti-DEI activist Robby Starbuck and confirmed by a company spokesperson.
- Following the announcement, Cracker Barrel's stock prices increased by 8%.
- This decision reflects a broader trend of restaurant chains withdrawing DEI initiatives amid conservative pressure.
