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Story perspectives

Retail Returns Surge: Wealthy Shoppers Hit Hardest

8/31/2025

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Story summary
  • Higher-income U.S. households return 5.3% of purchases, while lower-income households return 3.7%, according to a Bank of America report.
  • Retailers incurred $890 billion in losses from returns in 2024, with return rates doubling since 2019.
  • Wealthier shoppers return 20% of department store purchases, compared to 11% for lower-income shoppers.
  • Retailers are tightening return policies, disproportionately affecting lower-income households facing additional barriers.