Story perspectives
Retail Returns Surge: Wealthy Shoppers Hit Hardest
8/31/2025
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Story summary
- Higher-income U.S. households return 5.3% of purchases, while lower-income households return 3.7%, according to a Bank of America report.
- Retailers incurred $890 billion in losses from returns in 2024, with return rates doubling since 2019.
- Wealthier shoppers return 20% of department store purchases, compared to 11% for lower-income shoppers.
- Retailers are tightening return policies, disproportionately affecting lower-income households facing additional barriers.
