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Clear Protein Demand Surges Amid Health Concerns

8/31/2025

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Summary

Story summary

Searches for "clear protein" increased by 11% in July 2025, indicating rising popularity.
Clear protein, derived from whey protein isolate, provides a lighter option compared to traditional shakes.
Experts warn that clear protein may include artificial additives and can be more expensive.
Healthy adults should consume 0.8 grams of protein per kilogram, with higher recommendations for certain groups.

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Story summary

Searches for "clear protein" increased by 11% in July 2025, indicating rising popularity.
Clear protein, derived from whey protein isolate, provides a lighter option compared to traditional shakes.
Experts warn that clear protein may include artificial additives and can be more expensive.
Healthy adults should consume 0.8 grams of protein per kilogram, with higher recommendations for certain groups.