Story perspectives
Brown-Forman Faces 62% Drop in Canadian Alcohol Sales
8/31/2025
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Story summary
- Brown-Forman experienced a 62% decline in American alcohol sales in Canada, affecting fiscal 2026 results.
- CEO Lawson Whiting acknowledged challenges from geopolitical issues and tariffs but remains optimistic after Canada lifted retaliatory tariffs on U.S. spirits.
- International sales also fell, with Canada identified as a key market for U.S. spirits.
