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Global Matcha Shortage: Prices Surge, Cafes React

8/31/2025

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Summary

Story summary

A global matcha shortage is developing due to increased demand, low crop yields, and an ageing workforce in Japan.
Prices are likely to rise, leading some cafes to consider removing matcha from their menus.
The Japanese government may subsidize farmers to enhance matcha production amid labor shortages.
Post-pandemic, matcha's popularity has surged, notably affecting exports to the U.S.

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Story summary

A global matcha shortage is developing due to increased demand, low crop yields, and an ageing workforce in Japan.
Prices are likely to rise, leading some cafes to consider removing matcha from their menus.
The Japanese government may subsidize farmers to enhance matcha production amid labor shortages.
Post-pandemic, matcha's popularity has surged, notably affecting exports to the U.S.