Story perspectives

Viral $20 'Velvet Rope' Smoothie Sparks Gen Z Craze

8/31/2025

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Summary

Story summary

Drugstore, a pop-up in Amagansett, is popular for its viral "Velvet Rope" smoothie, made with 15 ingredients.
Members of the exclusive Dorsia reservation service can preorder the drink, increasing its allure.
Social media significantly boosts the drink's visibility, as customers frequently share photos.
Priced at $20, the smoothies target Gen Z's preference for premium, visually appealing beverages.
The partnership highlights exclusivity, with the drink's name suggesting VIP status.

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Story summary

Drugstore, a pop-up in Amagansett, is popular for its viral "Velvet Rope" smoothie, made with 15 ingredients.
Members of the exclusive Dorsia reservation service can preorder the drink, increasing its allure.
Social media significantly boosts the drink's visibility, as customers frequently share photos.
Priced at $20, the smoothies target Gen Z's preference for premium, visually appealing beverages.
The partnership highlights exclusivity, with the drink's name suggesting VIP status.