Story perspectives
Expensive Wine Sales Rise Amid Gen Z's Teetotalism
9/1/2025
23 5
1 of 1
Story summary
- Sales of expensive wines priced between £17.78 and £33.75 are projected to rise by 2% from 2019 to 2024.
- Global wine companies are struggling with declining sales of cheap wines and new alcohol taxes.
- Gen Z shows a trend towards teetotalism, with nearly two-thirds abstaining from alcohol in the past year.
- Wine's cultural ties to intimate dining may discourage younger consumers seeking social experiences.
