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Story perspectives

UK Age Verification Shifts Traffic to Non-Compliant Sites

9/1/2025

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Story summary
  • In August 2025, the UK implemented age verification for websites, altering traffic patterns.
  • Compliant sites that required ID or facial scans experienced a notable decline in visits.
  • Conversely, non-compliant pornography sites saw a significant increase in traffic, with some doubling or tripling their audience from the previous year.