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EU Campaign Boosts Healthy, Adventurous Lunchbox Choices

9/2/2025

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Summary

Story summary

The EU's "More Than Only Food & Drink" campaign encourages retailers to promote adventurous, health-conscious lunch options.
Approximately 19% of UK parents find lunchbox inspiration challenging, and 41% face time constraints.
The food-to-go market is expanding, with lunch accounting for over 32% of all food-to-go occasions.
Premium EU products, such as PDO-certified cheeses and heritage grains, meet consumer demand for authenticity and health.

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Story summary

The EU's "More Than Only Food & Drink" campaign encourages retailers to promote adventurous, health-conscious lunch options.
Approximately 19% of UK parents find lunchbox inspiration challenging, and 41% face time constraints.
The food-to-go market is expanding, with lunch accounting for over 32% of all food-to-go occasions.
Premium EU products, such as PDO-certified cheeses and heritage grains, meet consumer demand for authenticity and health.