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Story perspectives

Experts Warn: Youth Gambling Normalized by Celebrity Promotions

9/2/2025

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Story summary
  • Nearly 90% of children aged 13-17 are exposed to online gambling content; 25% of 11-17-year-olds feel tempted to bet due to celebrity endorsements.
  • GambleAware calls for stricter regulations on social media gambling promotions.
  • Experts warn that early exposure may normalize gambling, raising risks for youth.
  • The UK government plans to enhance protections for children against harmful gambling advertising.