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Tokyo Toy Show Showcases 30,000 Toys Amid Revenue Surge

9/2/2025

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Summary

Story summary

The 2025 International Tokyo Toy Show featured over 30,000 toys from 200 vendors, with attendance figures pending.
Japan's toy industry experienced an 8% revenue increase in fiscal 2024, fueled by "kidult" consumers and high-tech toys.
Traditional wooden toys highlighted tactile play, while U.S. tariffs on Japanese imports pose potential sales challenges.

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Story summary

The 2025 International Tokyo Toy Show featured over 30,000 toys from 200 vendors, with attendance figures pending.
Japan's toy industry experienced an 8% revenue increase in fiscal 2024, fueled by "kidult" consumers and high-tech toys.
Traditional wooden toys highlighted tactile play, while U.S. tariffs on Japanese imports pose potential sales challenges.