Story perspectives
NFL Claims Nielsen Underreports Game Viewership Ahead of Media Negotiations
9/2/2025
36 2
1 of 1
Story summary
- The NFL alleges Nielsen is underreporting game viewership, missing millions, as stated by Chief Data and Analytics Officer Paul Ballew.
- The league is worried about "co-viewing" and insufficient streaming data impacting ratings.
- Accurate viewership data is essential for the NFL's upcoming media rights negotiations as more games move to streaming.
- Nielsen expresses confidence in delivering the most accurate ratings this season.
