Story perspectives

BMW Unveils Ambitious Electric Future with Neue Klasse

9/3/2025

Summary

Story summary

BMW's Neue Klasse platform is its largest investment, focusing on electric vehicle production and design.
The iX3, launching on September 5, 2025, will include an 800-volt system and a central computer for improved driving dynamics.
By 2028, BMW plans to produce hydrogen fuel-cell vehicles, with prototypes currently in development.
Neue Klasse models are expected to represent 50% of global sales by 2030, despite U.S. market challenges.
Production of Gen6 eDrive powertrains has commenced in Steyr, Austria, advancing BMW's electrification efforts.

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Story summary

BMW's Neue Klasse platform is its largest investment, focusing on electric vehicle production and design.
The iX3, launching on September 5, 2025, will include an 800-volt system and a central computer for improved driving dynamics.
By 2028, BMW plans to produce hydrogen fuel-cell vehicles, with prototypes currently in development.
Neue Klasse models are expected to represent 50% of global sales by 2030, despite U.S. market challenges.
Production of Gen6 eDrive powertrains has commenced in Steyr, Austria, advancing BMW's electrification efforts.