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Hailey Bieber Shines as DKNY's Face for Fall 2025

9/3/2025

34 4 Full Breakdown

Summary

Story summary

Hailey Bieber is the global face of DKNY for the Fall 2025 campaign, highlighting modern silhouettes and reimagined classics.
Photographed by Mikael Jansson, the campaign features key items like a varsity jacket and tailored blazers.
Bieber recently sold her skincare brand, Rhode, for $1 billion, marking a career milestone.
The collection focuses on versatility and timeless style, available on DKNY.com and select retailers.

History

Historical Context

DKNY was founded in 1989 by Donna Karan as a more accessible fashion line, quickly gaining traction in urban fashion. By 1997, sales reached $1 billion, reflecting its significant impact. Today, Hailey Bieber's role as the brand's global face highlights the ongoing evolution of fashion marketing, blending celebrity influence with DKNY's legacy of modern and classic styles.

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Story summary

Hailey Bieber is the global face of DKNY for the Fall 2025 campaign, highlighting modern silhouettes and reimagined classics.
Photographed by Mikael Jansson, the campaign features key items like a varsity jacket and tailored blazers.
Bieber recently sold her skincare brand, Rhode, for $1 billion, marking a career milestone.
The collection focuses on versatility and timeless style, available on DKNY.com and select retailers.

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