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Amazon Launches AI-Powered Lens Live for Instant Shopping

9/3/2025

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Summary

Story summary

Amazon introduced Lens Live, an AI-driven shopping feature for identifying products through smartphone cameras.
This tool builds on Amazon Lens, offering real-time product recognition and integration with the AI assistant, Rufus.
Currently available on iOS for U.S. users, Lens Live seeks to transform online shopping using AI technology.
This launch reflects the growing importance of AI in consumer product discovery.

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Story summary

Amazon introduced Lens Live, an AI-driven shopping feature for identifying products through smartphone cameras.
This tool builds on Amazon Lens, offering real-time product recognition and integration with the AI assistant, Rufus.
Currently available on iOS for U.S. users, Lens Live seeks to transform online shopping using AI technology.
This launch reflects the growing importance of AI in consumer product discovery.