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The Support System Behind Aryna Sabalenka: Georgios Frangulis

9/3/2025, 2:11:18 PM

The Role of Georgios Frangulis in Sabalenka's Career

Georgios Frangulis, a Brazilian entrepreneur and founder of the global superfood brand Oakberry, has become a significant presence in the life of Aryna Sabalenka, the reigning world No. 1 in women's tennis. Since they began dating in April 2024, Frangulis has been a constant support for Sabalenka, particularly during high-stakes matches. His approach to supporting her during competitions is notably unique; he remains silent in her player box, opting for subtle gestures rather than vocal encouragement. “I never say anything during matches. I try not to show too much emotion, because Aryna notices everything – what everyone is doing in the box,” Frangulis explained.

Emotional Support and Strategy

Frangulis’s strategy focuses on providing a calming presence rather than tactical input. He emphasizes the importance of emotional support after matches, stating, “For me, the most important part comes afterwards – making sure she’s feeling good overall once the match is over.” This approach has proven effective, as Sabalenka has credited him as her “biggest support” during challenging times, including the tragic death of her former partner, Konstantin Koltsov, in March 2024.

Sabalenka's Performance and Frangulis's Influence

Under Frangulis's quiet support, Sabalenka has achieved remarkable success, including her title defense at the 2024 US Open. In 2025, she has maintained a strong 54-10 match record, reaching the quarterfinals at all four Grand Slam tournaments. Her ability to perform consistently reflects not only her talent but also the stability provided by Frangulis’s presence. “It’s all about showing support and reminding her that tomorrow is another day,” he noted, highlighting the resilience required in professional tennis.

Business Ventures and Collaborations

Beyond his role as a supportive partner, Frangulis is also an entrepreneur involved in various business ventures. He has partnered with Novak Djokovic and former Formula 1 drivers Felipe Massa and Kevin Magnussen to acquire a stake in the French football club Le Mans FC. Frangulis admires Djokovic, stating, “Novak has been an idol of mine forever,” and appreciates the opportunity to learn from him. Their collaboration reflects a shared ambition in sports investment, with Frangulis taking on the role of Chief Branding Officer for Le Mans.

Criticism and Challenges

While Frangulis’s approach has garnered praise, it is not without challenges. The pressure of being in the player box during tense matches can be overwhelming, as he admits, “Sitting in the box during tough matches is by far the hardest part.” Critics may argue that a more vocal presence could provide additional motivation for players, but Frangulis’s understanding of Sabalenka’s needs has shaped his supportive role.

Conclusion: A Unique Partnership

The relationship between Aryna Sabalenka and Georgios Frangulis exemplifies a blend of personal affection and professional synergy. As Sabalenka continues her pursuit of titles and Frangulis expands his business ventures, their journey together highlights the importance of emotional support in the high-pressure world of professional sports. Their partnership not only reflects mutual growth but also showcases the complexities of navigating love and ambition at the top of tennis.