Story perspectives

Advertiser Hesitance Hurts LGBTQ+ Media Amid DEI Backlash

9/3/2025

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Summary

Story summary

Conservative campaigns against diversity, equity, and inclusion (DEI) are affecting LGBTQ+ publications, leading to advertiser losses.
Mark Berryhill, CEO of equalpride, reported brands are increasingly hesitant to support minority-owned media.
Research shows consumers favor brands that advocate for LGBTQ+ rights, indicating a potential market misjudgment.
Berryhill highlighted the importance of supporting LGBTQ journalism as a moral and business necessity.

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Story summary

Conservative campaigns against diversity, equity, and inclusion (DEI) are affecting LGBTQ+ publications, leading to advertiser losses.
Mark Berryhill, CEO of equalpride, reported brands are increasingly hesitant to support minority-owned media.
Research shows consumers favor brands that advocate for LGBTQ+ rights, indicating a potential market misjudgment.
Berryhill highlighted the importance of supporting LGBTQ journalism as a moral and business necessity.