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ITV Studios Launches New Entertainment Label for 2026

9/4/2025

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Summary

Story summary

ITV Studios will introduce a new entertainment label in January 2026, led by Managing Director Lily Wilson and Creative Director Tom Williams.
The label will emphasize scalable formats and include the Potato team and quiz show catalogues.
Both leaders have significant experience in successful entertainment programming.
The label aims to address global demand for premium entertainment from its London and Glasgow locations.

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Story summary

ITV Studios will introduce a new entertainment label in January 2026, led by Managing Director Lily Wilson and Creative Director Tom Williams.
The label will emphasize scalable formats and include the Potato team and quiz show catalogues.
Both leaders have significant experience in successful entertainment programming.
The label aims to address global demand for premium entertainment from its London and Glasgow locations.