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Gap Inc. Launches Beauty Line Amid Revenue Diversification Efforts

9/4/2025

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Summary

Story summary

Gap Inc. is entering the beauty segment with Old Navy this fall to diversify revenue amid tariff pressures and weak consumer demand.
The initial rollout will feature skincare and makeup products in 150 stores, with Gap-branded stores planned for 2026.
Following the announcement, Gap shares increased by 2.4%.

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Story summary

Gap Inc. is entering the beauty segment with Old Navy this fall to diversify revenue amid tariff pressures and weak consumer demand.
The initial rollout will feature skincare and makeup products in 150 stores, with Gap-branded stores planned for 2026.
Following the announcement, Gap shares increased by 2.4%.