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Taylor Swift's Engagement Boosts Luxury Watch Sales

9/4/2025

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Story summary
  • Taylor Swift's engagement ring is valued between $700,000 and $1.2 million, featuring an 8 to 12-carat cushion-cut diamond.
  • She wore a Cartier Santos Demoiselle watch, originally priced at $27,300, now valued around $50,000.
  • A similar Cartier model sold for $17,160 on the engagement announcement day, indicating increased demand for luxury items.
  • The "Taylor Swift effect" may enhance sales in the luxury watch market, prompting fans to explore brands like Piaget and Rolex.