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UK Influencers Face Tax Changes: What You Need to Know

9/5/2025

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Summary

Story summary

Approximately 400,000 micro influencers in the UK earn from brand partnerships, affecting their tax obligations.
Earnings over £1,000 from side gigs necessitate Self Assessment registration with HMRC, including cryptoasset income.
Low-value gifts under £50 without promotion obligations are typically not taxable.
Influencers can deduct business-related expenses to reduce tax liabilities, provided they are strictly for business use.
The Self Assessment deadline for the 2024-2025 tax year is January 31, 2026; new digital record-keeping rules begin in April 2026.

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Story summary

Approximately 400,000 micro influencers in the UK earn from brand partnerships, affecting their tax obligations.
Earnings over £1,000 from side gigs necessitate Self Assessment registration with HMRC, including cryptoasset income.
Low-value gifts under £50 without promotion obligations are typically not taxable.
Influencers can deduct business-related expenses to reduce tax liabilities, provided they are strictly for business use.
The Self Assessment deadline for the 2024-2025 tax year is January 31, 2026; new digital record-keeping rules begin in April 2026.