Story perspectives

Jess Glynne's Song Sparks Viral Jet2holiday Trend

9/5/2025

47 9

Summary

Story summary

TikTok selected Jess Glynne's 2015 song "Hold My Hand" as the "song of the summer" for its viral "Jet2holiday" trend, with over 9 million uses and 80 billion views.
The trend combines humorous travel mishaps with Glynne's song and Jet2's tagline.
Glynne expressed enthusiasm for the song's renewed popularity and emotional resonance.
Billboard's summer chart features mostly slower songs, with only five of the top ten from this year.
The trend has significantly boosted interest in Jet2holidays, leading to a fourfold increase in searches in July.

1 of 1

Story summary

TikTok selected Jess Glynne's 2015 song "Hold My Hand" as the "song of the summer" for its viral "Jet2holiday" trend, with over 9 million uses and 80 billion views.
The trend combines humorous travel mishaps with Glynne's song and Jet2's tagline.
Glynne expressed enthusiasm for the song's renewed popularity and emotional resonance.
Billboard's summer chart features mostly slower songs, with only five of the top ten from this year.
The trend has significantly boosted interest in Jet2holidays, leading to a fourfold increase in searches in July.