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Disney Settles $10M FTC Case Over Kids' Data Mislabeling

9/5/2025

42 9 Full Breakdown

Summary

Story summary

Disney will pay a $10 million settlement to the FTC for improperly collecting children's data through mislabeled YouTube videos.
The FTC claims Disney did not relabel 300 videos as "Made for Kids" despite notifications from YouTube.
Disney is required to establish a program for accurate labeling of children's content moving forward.
The settlement specifically addresses YouTube distribution and does not include Disney's own digital platforms.

History

Historical Context

The Children's Online Privacy Protection Act (COPPA) was enacted in 1998 to safeguard children's online data. The Federal Trade Commission (FTC) has since enforced COPPA, leading to significant penalties, including Google’s $170 million fine in 2019. Disney's recent $10 million settlement for mislabeling YouTube videos as "Made for Kids" illustrates ongoing challenges in digital content regulation and the need for stricter compliance measures.

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Story summary

Disney will pay a $10 million settlement to the FTC for improperly collecting children's data through mislabeled YouTube videos.
The FTC claims Disney did not relabel 300 videos as "Made for Kids" despite notifications from YouTube.
Disney is required to establish a program for accurate labeling of children's content moving forward.
The settlement specifically addresses YouTube distribution and does not include Disney's own digital platforms.

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