Nvidia's Dominance in the GPU Market Reaches 94%

Recent data from Jon Peddie Research indicates that Nvidia has solidified its position in the desktop graphics card market, commanding approximately 94% of the add-in board (AIB) segment as of the second quarter of 2025. This marks a significant increase from 88% a year prior and 92% in the previous quarter. In stark contrast, AMD's market share has plummeted to just 6%, down from 12% a year ago, while Intel remains at a negligible 0%.

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Nvidia's growth can be attributed to several factors, including robust demand from both the AI and gaming sectors. The total shipments of desktop graphics cards reached 11.6 million units in Q2 2025, reflecting a 27% increase from the previous quarter. This surge is unusual for the typically slower second quarter, indicating a strong consumer appetite for upgrades and new builds. The attach rate of GPUs to CPUs has also risen to 1.54, suggesting that users are increasingly investing in graphics upgrades alongside new systems.

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Despite the launch of AMD's RDNA 4 graphics cards, including the Radeon RX 9070 and 9070 XT, the company has struggled to gain traction in the market. These models, priced at $549 and $599 respectively, have not resonated with mainstream consumers, leading to a decline in AMD's market share. Analysts note that AMD's production of RDNA 4 GPUs has been limited, which has hindered its ability to compete effectively against Nvidia. The RX 9060 and RX 9060 XT, which are expected to appeal more to mainstream users, were released later and have yet to show significant sales impact.

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AMD has claimed that demand for its RDNA 4 GPUs has been unprecedented, yet this has not translated into substantial market presence. The company faces criticism for its inability to produce enough units to meet demand, which has allowed Nvidia to maintain its stronghold. Jon Peddie, President of Jon Peddie Research, highlighted the unusual market dynamics, stating, "The turmoil and uncertainty brought about by tariffs have not subsided, making planning difficult for personal computer vendors."

NVIDIA GPUs hold a 94% market share.

Critics argue that AMD's failure to capitalize on the RDNA 4 launch reflects deeper issues within the company, including production challenges and marketing missteps. Some analysts suggest that AMD's focus on high-end models has alienated budget-conscious consumers, further entrenching Nvidia's dominance. As one commentator noted, "AMD's ability to actually execute and sell these things is abysmal."

NVIDIA Discrete GPU Market Share Dominance Expands to 94%, Notes Report

Looking ahead, the third quarter of 2025 will be crucial for AMD as it seeks to demonstrate the effectiveness of its RDNA 4 lineup. Analysts will closely monitor sales figures to assess whether the newly released RX 9060 series can help regain lost market share. Meanwhile, Nvidia is expected to continue expanding its product offerings, with rumors of upcoming releases that could further solidify its market position.

AMD's PC graphics card market share falls to a worrying 6% according to the latest analyst data putting Nvidia at 94% and probably an all-time high

Nvidia's current dominance in the GPU market, with a staggering 94% share, underscores the challenges facing AMD and Intel in the competitive landscape. As AMD navigates production limitations and seeks to reestablish its presence, Nvidia appears poised to maintain its lead, driven by strong demand and strategic product launches.

Nvidia Grows to 94% of GPU Market, Intel’s Share Hits 0%