Full Breakdown
Jess Glynne's "Hold My Hand" Crowned TikTok's Song of the Summer 2025
9/5/2025, 8:06:17 AM
Viral Trend Drives Popularity
Jess Glynne's 2015 track "Hold My Hand" has been named TikTok's Song of the Summer 2025, largely due to its association with the viral "Jet2holiday" trend. This trend, which began in June 2024, features videos showcasing travel mishaps set to Glynne's song, accompanied by voice actor Zoe Lister's tagline, “nothing beats a Jet2 holiday.” TikTok reported that "Hold My Hand" has been used over 9 million times, amassing 80 billion views across the platform.
Impact on Music Charts
While TikTok's recognition of "Hold My Hand" marks a significant cultural moment, Billboard's official Song of the Summer for 2025 is Alex Warren's "Ordinary." Despite this, Glynne's song has achieved notable success, topping TikTok's global charts and resonating with audiences worldwide. Other songs in TikTok's top rankings include "Soul Survivor" by Jeezy featuring Akon and "Rock That Body" by the Black Eyed Peas, reflecting a mix of contemporary and nostalgic tracks.
Official Statements & Responses
Jess Glynne expressed her excitement about the recognition, stating, “I’m honestly buzzing that Hold My Hand has been named TikTok’s Song of the Summer! This track is so close to my heart, and seeing it take on a whole new life with you all on TikTok has been surreal.” Tracy Gardner, TikTok’s global head of music business development, emphasized the platform's role in music discovery, noting, “The Songs of the Summer list reflects the power of TikTok to drive music discovery among our global community.”
Criticism & Opposition
Despite the celebration surrounding "Hold My Hand," some criticism has emerged regarding the overexposure of the song due to its association with Jet2holidays. Glynne herself acknowledged the mixed feelings, saying, “I don’t want to hear anyone on loop in my ear, but at the same time, I’m like, ‘You know you are going on holiday now if you hear the song, so you’re welcome.’”
Broader Implications
The success of "Hold My Hand" on TikTok illustrates the platform's influence on music trends and the revival of older tracks. This phenomenon has allowed artists like Glynne and Connie Francis, whose song "Pretty Little Baby" also made the TikTok top charts, to reach new audiences. The trend signifies a shift in how music is consumed and promoted, with TikTok serving as a powerful tool for artists to connect with listeners.
What's Next
As TikTok continues to shape the music landscape, artists and brands alike are likely to explore innovative ways to engage with audiences through viral trends. The ongoing popularity of "Hold My Hand" may lead to further collaborations and promotional strategies that leverage social media's reach in the music industry.
