Back to today’s briefing

Story perspectives

Meta Revamps Facebook Poke to Attract Youth

9/5/2025

30 4

Summary

Story summary

Meta is revamping the "poke" feature on Facebook to attract younger users.
The updated poke includes a dedicated button on profiles for easier access.
Users can now track poke counts and see who poked them, similar to Snapchat's streaks.
Despite past attempts, interest in the poke feature remains limited among younger audiences.
Critics claim Meta often replicates features from other platforms, lacking originality.

1 of 1

Story summary

Meta is revamping the "poke" feature on Facebook to attract younger users.
The updated poke includes a dedicated button on profiles for easier access.
Users can now track poke counts and see who poked them, similar to Snapchat's streaks.
Despite past attempts, interest in the poke feature remains limited among younger audiences.
Critics claim Meta often replicates features from other platforms, lacking originality.