Story perspectives

Haier Unveils Global Partnerships with Liverpool, PSG for Smart Experiences

9/5/2025

50 6

Summary

Story summary

Haier formed global partnerships with Liverpool FC and Paris Saint-Germain at the IFA Berlin exhibition.
The sponsorship focuses on engaging fans via stadium, digital, and retail experiences.
Haier aims to develop co-branded smart-home products to enhance matchday experiences.
The company sponsors various sports, including LaLiga, Liga Portugal, and the ATP Tour through 2028.
These partnerships reflect Haier's commitment to innovation and global expansion.

1 of 1

Story summary

Haier formed global partnerships with Liverpool FC and Paris Saint-Germain at the IFA Berlin exhibition.
The sponsorship focuses on engaging fans via stadium, digital, and retail experiences.
Haier aims to develop co-branded smart-home products to enhance matchday experiences.
The company sponsors various sports, including LaLiga, Liga Portugal, and the ATP Tour through 2028.
These partnerships reflect Haier's commitment to innovation and global expansion.