Story perspectives
Starbucks Launches Protein-Packed Cold Foam and Lattes
9/5/2025
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Story summary
- Starbucks will introduce Protein Cold Foam and Protein Lattes on September 29 in the U.S. and Canada.
- Each 16-ounce drink offers 15 to 36 grams of protein for health-conscious customers.
- This launch supports the "Back to Starbucks" initiative to refresh the menu amid declining specialty coffee interest.
- Tressie Lieberman highlighted the commitment to innovative products that address consumer protein demand.
- The beverages will be permanently available and customizable with protein-boosted 2% milk.
