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Starbucks Launches Protein-Packed Cold Foam and Lattes

9/5/2025

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Story summary
  • Starbucks will introduce Protein Cold Foam and Protein Lattes on September 29 in the U.S. and Canada.
  • Each 16-ounce drink offers 15 to 36 grams of protein for health-conscious customers.
  • This launch supports the "Back to Starbucks" initiative to refresh the menu amid declining specialty coffee interest.
  • Tressie Lieberman highlighted the commitment to innovative products that address consumer protein demand.
  • The beverages will be permanently available and customizable with protein-boosted 2% milk.