Story perspectives

Pete Davidson Pitches Unique Sock Brand on Shark Tank

9/5/2025

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Summary

Story summary

Pete Davidson pitched his sock brand, DoubleSoul, on Shark Tank season 17, seeking $500,000 for 4% equity.
As creative director, he became interested in the brand after receiving the socks years ago.
Davidson highlighted DoubleSoul's uniqueness, distinguishing them from typical athletic or novelty socks.
Sharks Robert Herjavec, Lori Greiner, and Kevin O’Leary showed surprise and intrigue during the pitch.
Davidson prefers a behind-the-scenes role and is cautious about celebrity endorsements.

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Story summary

Pete Davidson pitched his sock brand, DoubleSoul, on Shark Tank season 17, seeking $500,000 for 4% equity.
As creative director, he became interested in the brand after receiving the socks years ago.
Davidson highlighted DoubleSoul's uniqueness, distinguishing them from typical athletic or novelty socks.
Sharks Robert Herjavec, Lori Greiner, and Kevin O’Leary showed surprise and intrigue during the pitch.
Davidson prefers a behind-the-scenes role and is cautious about celebrity endorsements.