Story perspectives
Nike's Bold 'Why Do It?' Campaign Inspires Gen Z Athletes
9/5/2025
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Story summary
- Nike launched the "Why Do It?" campaign, updating its 40-year-old "Just Do It" slogan.
- Targeting Gen Z, it encourages young athletes to see greatness as a choice.
- Tyler, the Creator narrates, featuring athletes like LeBron James and Caitlin Clark.
- Chief Marketing Officer Nicole Graham stresses connecting with each generation.
- The campaign promotes starting and embracing failure as essential to the journey.
