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Story perspectives

35% Choose Rivalry Games Over Friends’ Weddings

9/5/2025

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Story summary
  • A survey of 2,000 college football fans found 35% would choose a rivalry game over a friend's wedding.
  • Conference USA fans (47%) prioritize games the most.
  • Fans attend nearly four games per season, with Conference USA fans averaging 5.3.
  • American Athletic Conference fans travel the farthest, averaging 1,125 miles annually.
  • Game day rituals matter; 81% drink coffee, and 52% are superstitious.
  • Loyalty remains strong, with 92% committed regardless of their team's performance.