Story perspectives

Hailey Bieber's Rhode Skincare Makes Historic Sephora Debut

9/5/2025

Summary

Story summary

Hailey Bieber's skincare brand, Rhode, launched at Sephora on September 4, 2025, expanding into U.S. and Canada.
This launch marks the largest skincare debut in Sephora's North American history, featuring 16 key products.
Since its 2022 launch, Rhode has generated over two million searches on Sephora's platforms.
E.l.f. Beauty acquired Rhode for $1 billion, with Bieber serving as founder and chief creative officer.
The launch event drew significant attention, with fans eager to buy Rhode products both in-store and online.

History

Historical Context

The U.S. skincare market reached approximately $11 billion in 2012, driven by increasing consumer interest in beauty products. E.l.f. Beauty's $1 billion acquisition of Rhode in 2022 highlights the rise of celebrity-driven brands, reflecting a significant shift in consumer behavior towards influencer marketing in the beauty industry, which continues to shape market dynamics today.

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Story summary

Hailey Bieber's skincare brand, Rhode, launched at Sephora on September 4, 2025, expanding into U.S. and Canada.
This launch marks the largest skincare debut in Sephora's North American history, featuring 16 key products.
Since its 2022 launch, Rhode has generated over two million searches on Sephora's platforms.
E.l.f. Beauty acquired Rhode for $1 billion, with Bieber serving as founder and chief creative officer.
The launch event drew significant attention, with fans eager to buy Rhode products both in-store and online.

1 / 2