Story perspectives

Female Viewership Soars: Tennis Attracts 58% Women on Sky Sports

9/6/2025

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Summary

Story summary

In the UK, 58% of Sky Sports' US Open viewers are women, highlighting strong female interest in tennis.
Sky Sports' investment in tennis led to a 30% year-on-year growth in female viewership.
The BBC's Wimbledon coverage also attracted a 58% female audience, outperforming other sports.
TNT Sports reported a 55% female audience for the French Open, leading to a contract extension.
Daily tennis broadcasts consistently engage and attract a growing female audience.

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Story summary

In the UK, 58% of Sky Sports' US Open viewers are women, highlighting strong female interest in tennis.
Sky Sports' investment in tennis led to a 30% year-on-year growth in female viewership.
The BBC's Wimbledon coverage also attracted a 58% female audience, outperforming other sports.
TNT Sports reported a 55% female audience for the French Open, leading to a contract extension.
Daily tennis broadcasts consistently engage and attract a growing female audience.