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Story summary
- Japan's tourism sector is thriving in 2025, with international visitors projected to exceed 40 million.
- Domestic travel consumption reached ¥6.8 trillion, a 6.2% increase driven by overnight trip spending.
- Cultural and eco-tourism are expected to comprise over 52% of the market by 2025.
- Infrastructure investments, including new hotels and rail expansions, support the growing tourist influx.
- Kagawa Prefecture leads in satisfaction rankings, reflecting a preference for authentic experiences.
