Story perspectives
Paramount Revamps Networks to Attract Young Viewers
9/8/2025
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Story summary
- Paramount is revamping MTV, Nickelodeon, Comedy Central, and BET to attract younger viewers amid declining cable subscriptions.
- CEO David Ellison plans to refresh brands, cut costs, and enhance streaming operations.
- Despite a 6% revenue decline, cable networks generated over $4 billion last quarter.
- CBS News may appoint Bari Weiss to diversify its audience and improve digital engagement.
- Following feedback, CBS News will stop editing taped interviews, addressing internal editorial pressures.
