Story perspectives

Kagawa Emerges as Japan's Top Travel Destination

9/7/2025

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Summary

Story summary

Kagawa Prefecture has become the top choice for Japanese travelers, surpassing Kyoto and Okinawa in satisfaction.
A Jalan survey found 91.3% of visitors rated Kagawa as excellent, praising its affordability and relaxed vibe.
Known for its udon, Kagawa offers self-serve tempura at many restaurants, enhancing the dining experience.
Attractions like Ritsurin Koen Garden and Marugame Castle highlight Kagawa's cultural heritage and tranquility.
This trend indicates travelers are seeking less crowded, affordable alternatives to popular tourist destinations.

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Story summary

Kagawa Prefecture has become the top choice for Japanese travelers, surpassing Kyoto and Okinawa in satisfaction.
A Jalan survey found 91.3% of visitors rated Kagawa as excellent, praising its affordability and relaxed vibe.
Known for its udon, Kagawa offers self-serve tempura at many restaurants, enhancing the dining experience.
Attractions like Ritsurin Koen Garden and Marugame Castle highlight Kagawa's cultural heritage and tranquility.
This trend indicates travelers are seeking less crowded, affordable alternatives to popular tourist destinations.