Drooid Logo
Back to today’s briefing

Story perspectives

Pilates Surge: 84% Booking Increase and Studio Expansion Ahead

9/7/2025

50 5 Full Breakdown

1 of 1

Story summary
  • ClassPass reports an 84% increase in Pilates bookings, making it the leading global workout.
  • Xponential Fitness aims to open 170 to 190 new Club Pilates studios, indicating robust market growth.
  • By 2026, Pilates is projected to be a fitness staple, backed by research and technology.
  • Studies show Pilates effectively alleviates chronic low back pain and improves balance in older adults.
  • Data analytics will optimize class schedules and instructor management, boosting participation rates.