Story perspectives
Airlines Profit Billions from Loyalty Programs Amid Reform Efforts
9/7/2025
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Story summary
- Frequent-flyer programs are crucial for airlines, generating significant profits and reducing losses.
- These programs are valued at hundreds of billions globally, impacting major U.S. carriers like American Airlines, Delta, and United.
- Credit card spending drives loyalty programs, with airlines partnering with banks for co-branded cards.
- Critics aim to reform high fees, but efforts have seen limited success.
- Airlines are diversifying loyalty offerings, collaborating with brands like Starbucks and Uber.
- Delta's SkyMiles is valued at $28 billion, underscoring the financial importance of loyalty programs.
- Many loyalty points remain unused, indicating growth potential.
