Story perspectives

Guenther Steiner to Acquire Red Bull KTM Tech 3 by 2026

9/7/2025

Summary

Story summary

Guenther Steiner will acquire the Red Bull KTM Tech 3 team in MotoGP by 2026, with Hervé Poncharal moving to consultancy.
The €20 million deal is supported by investors led by IKON Capital.
Steiner's fame from F1's "Drive to Survive" has drawn mixed reactions from MotoGP fans regarding his experience.
Significant changes in MotoGP are expected by 2027, including engine size reduction and aerodynamic adjustments.
Liberty Media aims to boost MotoGP's commercial growth after acquiring Dorna Sports for €4.2 billion.

History

Historical Context

Liberty Media's acquisition of Formula 1 in 2016 for $8 billion marked a pivotal shift in the sport's commercial landscape, leading to increased investments like the €20 million deal for the Red Bull KTM Tech 3 team. The transition of team principal Guenther Steiner from F1 to MotoGP reflects a growing trend of cross-pollination in motorsports, enhancing both series' appeal and profitability.

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Story summary

Guenther Steiner will acquire the Red Bull KTM Tech 3 team in MotoGP by 2026, with Hervé Poncharal moving to consultancy.
The €20 million deal is supported by investors led by IKON Capital.
Steiner's fame from F1's "Drive to Survive" has drawn mixed reactions from MotoGP fans regarding his experience.
Significant changes in MotoGP are expected by 2027, including engine size reduction and aerodynamic adjustments.
Liberty Media aims to boost MotoGP's commercial growth after acquiring Dorna Sports for €4.2 billion.

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