Drooid Logo
Back to today’s briefing

Story perspectives

Hisense Unveils AI Home Innovations at IFA 2025

9/7/2025

33 7

1 of 1

Story summary
  • Hisense launched the “AI Your Life” campaign at IFA 2025 in Berlin, highlighting AI-driven home innovations.
  • The company remains an official sponsor of the FIFA World Cup 2026, continuing its partnership with FIFA since 2018.
  • Key products include the PureFlat Smart Series Refrigerator and S Pro Air Conditioner, both equipped with advanced AI.
  • Hisense introduced RGB-MiniLED technology for improved color and brightness in viewing experiences.
  • The ConnectLife AI platform personalizes home automation, enhancing efficiency and user experience.