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Story perspectives

Starbucks Workers Demand Change Amid CEO's $97.8M Pay

9/8/2025

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Story summary
  • Brian Niccol became Starbucks CEO a year ago, pledging to uphold workers' rights to union representation.
  • Since December 2021, over 12,000 workers have unionized, but first contract negotiations remain stalled.
  • Workers criticize Niccol's "Back to Starbucks" strategy for failing to address understaffing and pay issues.
  • Niccol's $97.8 million compensation in 2024 highlights a significant CEO-to-worker pay gap.
  • Starbucks Workers United plans further actions to advocate for contract negotiations amid ongoing challenges.