Full Breakdown
The Rise of Wellness-Focused Retail in Central Florida
9/8/2025, 12:02:28 PM
Expanding Fitness and Wellness Landscape
The fitness and wellness sector is rapidly transforming the retail landscape in Central Florida, with a notable increase in gym openings and wellness-related businesses. Six new gyms are currently in development, reflecting a growing consumer interest in health and wellness across all age groups, from Generation Z to Baby Boomers. Gregg Katz, director of business industry solutions for Esri, highlighted that wellness is becoming a priority for many, stating, “Even for Gen Z and Millennials, it’s about wellness and health and longevity, and, you know, just making life better.”
Key Developments in the Market
Recent trends indicate that gyms are no longer viewed as undesirable tenants in grocery-anchored retail centers. Jason Kaiser, Senior VP for SRS Real Estate Partners, noted a shift in perception, with grocery stores like Sprouts actively seeking partnerships with fitness centers such as EoS Fitness. EoS is set to open a 40,500-square-foot gym in Polk County, while Crunch Fitness is expanding with new locations in St. Cloud and Clermont. Life Time Fitness is also making significant investments, with plans for two mega gyms in Horizon West and Winter Park.
Moreover, the wellness trend extends beyond traditional gyms. Alexie Fonseca, senior VP for Colliers, pointed out the rise of IV clinics and sauna franchises in Orlando, indicating a shift towards preventive medicine and wellness services. AdventHealth, the region's largest hospital company, is entering the med spa market with its Serene concept, offering services like Botox and laser skin resurfacing.
Broader Implications for Retail
The increasing focus on wellness is reshaping retail strategies. As fitness centers draw consistent foot traffic, landlords are actively recruiting wellness-related businesses, including med spas and juice bars. This trend is not only beneficial for the fitness industry but also enhances the overall retail experience, as consumers often engage in cross-shopping for health-related products and services.
Criticism and Opposition
While the wellness trend is gaining traction, some critics argue that the focus on fitness and wellness may overshadow other essential retail sectors. Concerns have been raised about the sustainability of such rapid growth and whether it can maintain consumer interest over time.
Official Statements & Responses
AdventHealth's executive director of retail services, Joel George, emphasized the importance of leveraging their trusted brand in the wellness space, stating, “People will feel more comfortable coming to AdventHealth to do med spa-related things, because it’s backed by certified, credentialed people.” This sentiment reflects a broader trend where established healthcare providers are venturing into wellness markets, aiming to provide a holistic approach to health.
What's Next
As the wellness trend continues to evolve, further expansions and partnerships are anticipated in Central Florida. The integration of fitness and wellness into retail spaces is likely to grow, with more businesses exploring innovative concepts that cater to the health-conscious consumer.
Verbatim Quotes
- “Fitness is huge because everybody’s going to the gym,” — Jason Kaiser, Senior VP for SRS Real Estate Partners
- “I think that’s what’s driving that trend, for sure. OK, and there’s a boatload of money in it,” — Jorge Rodriguez, Executive Managing Director for Retail Services at Colliers
- “We want this to be an overall wellness centre,” — Keshia Davidson, Co-owner of Coalition Martial Arts
The wellness-focused retail landscape in Central Florida is poised for significant growth, driven by consumer demand and innovative business strategies.
